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Local Expertise. Global Brand Recognition.

What separates Luis from other real estate agents? With the kind of experience that comes from decades of successfully selling real estate, Luis can handle the most complicated real estate transactions. Combined with his knowledge of the International market and cultures, plus insight in the local real estate market trends, Luis has become our local expert with the undisputed ability to put together even the toughest transactions. When you hire Luis, you hire a team of professionals to ensure your complete satisfaction.

Luis R. Fernandez is a staple in the South Florida real estate market for over 25 years. From 1997 to 2010, Luis owned and operated a boutique real estate company in Coral Gables. Coral Gables is the home of Luis’ alma mater, the University of Miami, and always dreamed of having his own company right in the City Beautiful. At the height of the market, they were home to over 30 agents and remained as a company with a reputation of integrity. For the past 7 years, Luis has successfully run the award winning LRF Group. The team is uniquely trained, each with specialized core competencies, giving them the ability to serve the public at a high level. This team concept has become a big reason customers and clients have come to appreciate the benefits of working with the LRF Group resulting in over 65% of their business coming from referrals and repeat customers. Luis holds BA from University of Miami with a post-graduate degree from FIU.

The LRF Group Mission Statement :

The sole mission of the LRF Group is to provide our customers personalized service with an unmatched level of quality, integrity, honesty, expertise and professionalism which in turn brings them back to us time, and time again.


“People trust me with their single largest asset, time and time again. It‘s a responsibility I take very seriously. I give 110% because I know that their success is ultimately my success.” Luis’s passion for real estate makes him the Realtor of choice for so many. He aligns himself with only the best in the business in order to serve his customers at a very high level. He always maintains his professionalism with an enthusiastic and positive attitude. Luis loves what he does… and it shows!

LRF Group

Sales Professional
Office: (786) 376-3161
Designations: Luxury Collection Specialist
Spoken Languages: English, Spanish


Miami / Coral Gables
135 San Lorenzo Ave. Ste. 150
Coral Gables, FL 33146

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